First things first: what exactly is crowdfunding?
Did you get here by Googling the word “fundraising”? Maybe you’re reading this because you’re working hard to change something in your community, but you’re looking for people who can support your work. Perhaps you’ve heard of crowdfunding, but you don’t know where to get started. This is a guide designed to teach you the fundamentals of creating an earth-changing crowdfunding campaign.
Crowdfunding is the practice of funding a project by raising many small amounts of money from a large number of people, typically via online platforms. Crowdfunding isn’t easy: it’s time consuming and requires patience, perseverance, and resilience. But it can be powerful!
These 11 steps will get you off to a great start!
- Plan a SMART Campaign
Find out about crowdfunding campaigns and learn how to set your organization up for success by planning a campaign with measurable goals.
- Get Your Story Straight
Learn how to represent your project through stories that will appeal to your organization’s donors.
- Put it in Writing
Read 6 expert tips for making your online fundraising webpage attract the wandering eyes of donors.
- Rely on Your Tribe
Uncover the best kept secret in the crowdfunding sphere: how to access the elusive crowd.
- Start Strong
Learn the importance of timing in your online fundraising campaign and how the first 3 days could spell the difference between success and failure.
- Email like a Pro
Get GlobalGiving’s expert tips for using email to raise money for your cause, including ideas for growing your email list and engaging your donor community.
- Prepare to Share
Read our advice for using social media to propel your crowdfunding campaign to success and find out how to harness the power of millennial donors.
- Show Your Gratitude
Get ideas on keeping your donors happy by showing your gratitude for their support.
- Consider a Video
Find out the top 8 elements that make up the anatomy of a good crowdfunding video and see some examples of contest winning videos on GlobalGiving.
- Analyze Your Results
Not satisfied with you last crowdfunding campaign or attempt at online fundraising? Find out what data you will need to gather from your next campaign to make it a success.
- Pick a Great Platform
Learn how to choose the best crowdfunding platform for you and your organization to reach your goals.